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In celebration of its 60th anniversary, TAG Heuer has unveiled a short film, The Chase for Carrera, paying homage to the iconic TAG Heuer Carrera timepiece. The film stars none other than brand ambassador and Hollywood leading man Ryan Gosling, who plays a man on the run from Vanessa Bayer's character, a Prop Master who seeks to relieve him of his beloved TAG Heuer Carrera. 
 
Directed by David Leitch, The Chase for Carrera sees Gosling and Bayer engage in a high-speed chase, driving everything from sports cars to heavy-duty trucks to electric buggies through a variety of movie sets. The film offers a humorous take on the action-thriller genre, with both Gosling and Bayer improvising many of the film's best lines. The result is a spectacle that is both entertaining and impressive, showcasing the brand's motto, "Don't crack under pressure," to its fullest. 
 
The TAG Heuer Carrera timepiece was first created in 1963 by Jack Heuer, TAG Heuer's former CEO. Named after the dangerous Carrera Panamericana race, the watch was designed with readability and simplicity in mind, essential qualities for drivers navigating high-speed bends. The Carrera quickly became an icon of elegance, simplicity, and sportiness, embodying Heuer's love of mid-century design while remaining timeless six decades later. 

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The film itself is not just a celebration of the TAG Heuer Carrera timepiece but also an homage to the brand's storied past. Eagle-eyed fans of racing history will notice a cameo by an old lady wearing the distinctive white sunglasses of Jacqueline Evans de López, the British-born Mexican actress who was the first woman to compete in the Carrera Panamericana race. She competed in the race five times between 1950-1954 in her own Porsche, making her a trailblazer who embodies the spirit of the TAG Heuer Carrera. 
 
The iteration of the Carrera featured on Gosling’s wrist is the new TAG Heuer Carrera Chronograph (ref. CBS2212.FC6535), topped with a "glassbox" sapphire crystal dome that flows seamlessly over the tachymeter scale that runs around the dial edge and into the case. The watch comes in a stunning signature blue dial on a blue calfskin leather strap, offering a modern take on the iconic timepiece. Meanwhile, Bayer's character wears the new TAG Heuer Carrera 36mm in pink (ref. WBN2313.BA0001). 
 
While it’s not unusual for TAG Heuer to have a major Hollywood star sporting one of their watches, it’s not often that you see a watchmaker create a blockbuster-level production such as this one. “I think what impressed me most was just how fearless and creatively versatile the team at TAG Heuer is. This campaign is wildly different from not only everything we’ve done together, but I think, anything they’ve ever done before,” commented Gosling. 

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Behind the scenes with Ryan Gosling and producer, David Leitch.

Leaving you feeling excited for the future of the Carrera, The Chase for Carrera marks a major milestone in the brand’s history with more developments in the brand's year-long celebration to come. “I can’t think of a better way to celebrate our 60th anniversary than with this world-first,” said TAG Heuer CEO, “Here’s to the next 60.”